YANG DESIGN:前瞻2017-2018中国设计趋势

作者:Lily时间:2016-08-16 内容来源:设计之都 相关标签:设计之都
文章导读
潮流趋势因何而起?怎样的产品设计是符合未来趋势? 怎样的设计趋势才会适合中国的市场? 了解人们的生活形态,才能知道未来人们所消费的产品。设计顾问公司YANG DESIGN日前发布了《2017-2018中国设计趋势报告》。

 

 

对2017-2018年中国设计趋势研究,YANG DESIGN在对2015年整体社会形态、消费趋势的研究,以及与五大领域专家访谈的基础上,提出符合中国人生活形态的预测,并由此引出四种设计趋势主题。对应每个趋势主题,提出色彩、材质、表面处理(即Color,Material,Finish,简称“CMF”)的提案,它们适用于未来针对中国各行业的设计领域。

 

 

从2015年起,YANG DESIGN提出“愈虚拟,愈真实”的宏观主题。网络和社交媒体在中国的大量普遍,成为了我们每天的快速消费品。对此,YANG DESIGN提出了“幻次元”和“微冷系”两个趋势。
另一方面,在人们的生活愈来愈网络虚拟化后,对虚拟世界的厌倦又让人产生了对真实的渴求。对此,YANG DESIGN认为“趣守艺”和“御感官”正反映了这一倾向。

 

 

 

 

 

 

 

 

幻次元的设计迎合的是90后中的二次元群体,年轻一代的90、95后逐渐成为消费欲望强烈的社会主流,风格更独特、个性更前卫,重度依赖网络娱乐和购物。沉溺于自我精致的利己主义中,情绪也更为脆弱。微冷系人群,在极度的物质化与信息浪潮之后,急于摆脱表面的喧闹与内心的不安,从精神层面寻找更高级的仪式感。“趣守艺”对应消费群体是新一代小中产者以及富裕的年轻一代,拥有良好的教育背景与独特的个性品味,注重消费体验与产品背后的故事,愿意为自己的爱好与审美买单。“御感官”可以将其理解为感官体验,科技与交互的体验,改性材料与感官技术的强势发展,为人们提供了如肌肤般的科技保护屏罩,轻柔地抵挡了外界一切的侵袭。

 

 

 

 

 

 

 

 

2017-2018 China Design Trends
"How is a trend started? What kind of productdesign will fit into the future market?"
Understanding thelifestyle is critical to predict the type of products that will be consumed inthe future. We are getting more and more critical to the design of newproducts, as numerous new products are launched every year but only very few ofthem are praised. We used to need a product as daily necessary, but now we needa product because of a lifestyle and its behind-the-scene concepts. Lifestyleand design trend study helps a company to develop products that fit the trendand become market leader.
YANG DESIGN has been introducing advanced trend study methodology since2005, and building the most professional trend study team in China with globaltalents together with expert panel. Until now, we have completed trend studyprojects for Boeing, BMW, Honda, Toyota, Nissan, Volkswagen,Samsung,Fujitsu, Swedish Wood, BOSE,Hitachi, Haier, Huaiwei, Unilever, P&G and Issey Miyake. China DesignTrends Report is an annual forecast project by YANG DESIGN, and is based on thesuccess of “Design Trend Report”, “Lifestyle Aesthetic Business Trend”, “ChinaHome Trend”, “Post 80s & 90s Consumption Trend”,  “Aging Design Trend” and “Smart City Design White Paper”.
To begin with 2016-2017 trend forecasting, it is builtbased on researches of the 2014 social formation, consumption trends, anddesign expert interviews. With these researches and studies, we have preparedChinese lifestyle forecasting and four different design macro trends. In eachmacro trend, we have provided corresponding CMF (color, material, and finish)proposals, which will be suitable for various design fields in China for2017-2018.
Since 2015, YANG DESIGN has proposed the macro theme of Virtual in Real. On one hand, our dailylife is filled with online information and social media. People are constantlylooking for new excitement in the virtual world. Virtual information has becomea new kind of opium and fast moving consumer good. I Dimension and Fine Distanceare two responding design trends.
On the other hand,getting tired of the virtual world, people tend to pursue authenticity inoff-line. In recent years, there are increasing numbers of design with focus oncraftsmanship, natural or real material. This objects, filled with cultural andliving memories, have become luxuries that are getting rarer and rarer to findin our life. This tendency is reflected in the design trends of Playful Craftsmanshipand Sense Beyond.
Dimension design cater to generation of 90s.The younger generation of 90s & 95s  becomemainstream consumers ,they have moreunique style, more avant –garde  and seriously rely  on online  entertainment and shopping. More and more young peopleindulged in exquisite self-interest and theirmood is more weak and sensitive. After extreme material andinformation, people who belong to the fine distance trends try to seek advanceceremonial sense from spiritual to rid impetuous and anxious. PlayfulCraftsmanship means Middle class and rich younger generation have goodeducational background and unique personal taste, they focus on consumerexperience and the story behind the product and are willing to pay for theirown hobbies and aesthetic. Sense Beyond is the strong development of thetechnology of modified materials and sensory-technology which provide skin-likeprotect cover to resist all outside invasion gently.

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